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How YouTube Turned Podcasts Into a Video-First Format

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YouTube didn’t announce a revolution. It made a quiet structural change.That change altered how podcasts surface, spread, and grow inside the platform. Since September 22, 2023, podcasts on YouTube stopped behaving like regular playlists.They became first-class content types. Many creators still treat this feature casually. That is a mistake. Written by Dotty Scott Founder of Premium Websites, Inc. Empowering small businesses to go from Invisible to Invincible. What YouTube Means by “Podcast” On YouTube, a podcast is a defined series with a clear purpose. It signals ongoing, episodic publishing. A podcast exists as its own show page. Episodes are connected, ordered, and grouped intentionally. Listeners can follow the show, not just individual videos. This structure tells YouTube how the content should be treated. It indicates: The videos belong to a recurring series Episodes should be recommended together Viewers are expected to return over time...
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How to Launch a Successful Podcast

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Why podcasts still work Audio builds trust through repeated exposure. The human voice carries tone, pacing, and emotion. These signals create familiarity over time. Familiarity increases perceived credibility. When listeners feel understood, they return. Research across digital channels shows that podcasts shape attention differently than text. Long-form listening supports deeper message retention. That retention strengthens audience connection and recall. Written by Dotty Scott Founder of Premium Websites, Inc. Empowering small businesses to go from Invisible to Invincible. Pick a show concept that survives A narrow idea beats a broad one. Clear themes help listeners understand value quickly. Specific focus reduces confusion and improves recall and loyalty. Broad concepts struggle to stand out in crowded directories. Educational research shows audiences return when expectations stay consistent. A defined topic sets those expectations early. It also guide...
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Podcast vs YouTube Interviews: Best for Lead Generation?

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How Do Podcasts Build Trust? Podcasts help you build personal, long-term connections with your audience through consistent, intimate conversations that drive loyalty. Why Choose YouTube for Reach? YouTube excels at discoverability and visibility, helping your message reach a wide audience quickly. Podcasting and YouTube interviews both help you grow your brand, but they serve different goals. This post explores how YouTube interviews can expand reach and how podcasting for lead generation builds deeper trust and loyalty. Read on to learn which platform will best support your growth and marketing strategy. So, you’ve been told you need to “start a podcast,” but you’re already posting interviews on YouTube. Aren’t they basically the same thing? Not quite. While both build visibility, one builds depth , and the other builds reach . Understanding that difference can make or break your lead-generation strategy. Written by Dotty Scott Founder of Premium Websites, Inc. ...
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AI Workflow Integration: Top Questions Solopreneurs and Small Businesses Are Asking

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Artificial intelligence is no longer limited to big corporations. Small businesses and solopreneurs are now discovering how simple AI tools can automate tasks, improve customer service, and save hours each week. This article answers the most frequently asked questions about using AI in small-business workflows, clearly and without technical jargon. Written by Dotty Scott Founder of Premium Websites, Inc. Empowering small businesses to go from Invisible to Invincible. What Is AI Workflow Automation? AI workflow automation uses artificial intelligence (AI) to automate repetitive business tasks. Instead of manually entering data or responding to routine emails, AI handles those jobs quickly and accurately. AI automation helps small business owners focus on creative and strategic work while reducing human error. Did you know: Studies show that small businesses adopting AI automation gain back an average of 10–12 hours each week. How Can AI Save Time for So...
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Smart Workflows: How AI Is Changing the Way Small Businesses Get Things Done

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Running a small business means wearing multiple hats; marketing manager, accountant, customer service rep, and sometimes tech support. Artificial intelligence (AI) is changing what’s possible for small teams and solo business owners. With the rise of AI workflow automation, even one-person operations can compete with larger organizations by working smarter, not harder. This educational guide explores how AI integration improves small business workflows, how to start using it, and which areas provide the biggest returns in efficiency and growth. Written by Dotty Scott Founder of Premium Websites, Inc. Empowering small businesses to go from Invisible to Invincible. AI Is No Longer Out of Reach Not long ago, automation and AI were buzzwords reserved for large corporations. That’s no longer the case. Surveys show that nearly all small businesses now use some form of AI, whether they realize it or not. From scheduling apps to chatbots, many of the tools solopr...
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